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Writes: Rhys Pountain
The England Amputee Football Association can today confirm the launch of our Women’s National team.
This exciting new development will create a dedicated and detailed pathway for female players up and down the country to take their skills to the next level of the game providing a competitive platform to play.
Speaking about the landmark moment, The EAFA Chairman Steve Johnson said: "I’m delighted that we [The EAFA] can offer regular football opportunities for female amputees.
“I’m sure this will grow quickly and I look forward to watching them compete both nationally and internationally."
Johnson added: "We’re extremely fortunate to have a cohort of excellent volunteers working within the organisation and so I’m excited to continue the great work that’s been established with the junior and men's teams across the women’s game."
The announcement is further intent from the charity in developing women’s amputee football in England and around the world; our vision to positively impact and support the professionalism around the game.
EAFA aspire to reach the levels of the likes of Poland and USA whose women’s sides battled it out as they contested the first competitive international women's match in history at last month's Amp Futbol Cup - A landmark moment for the sport.
Our Lionesses have detailed their higher purpose: “Her game. Our pride.” This higher purpose has defined the creative campaign, becoming both a tagline and visual system, designed to, showcase the present, and inspire the future.
The campaign maintains the significance of The EAFA family with the tagline a nod to the lion theme. ‘Pride’ states not only a feeling of great significance but also the name for a group of lions, symbolising the togetherness throughout the whole of The EAFA including our male lions (Men’s national team) and cubs (Junior programme).
Shelbee Clarke is one of the trailblazers in the women’s national team and there’s no doubt she’s thrilled about this new venture.
"I’m so incredibly excited to launch our Women’s National Amputee Team - to bring a sport we all love to young girls who may have thought they could never play is amazing,” said the Football Association’s Bobby Moore Award winner.
"This family is ready to grow and make its mark on the amputee footballing world.
"Amputee football brings so many inspiring people together who can relate to and understand their place in the world.
"Women are continuing to inspire the next generation and I hope to be there for these incredible young girls to live their dreams."
The wordmark “Her game. Our pride”, detailed prominently across a number of the campaign assets, emphasises the importance of this campaign’s message. The two areas of the slogan are divided into two key audiences.
“Her game,” recognises the importance of this team playing for change, playing to inspire the next generation. The girls who watch, play and love football have been key to the development of the creative brand, through the use of bold colours, patterns and imagery.
“Our pride,” represents the current England national team, who will break new boundaries and create meaningful change, together. Agents for social change, utilising their platform to progress gender equality on and off the pitch and role models for young people across the country. The images used across the creative showcases the personality, unity, passion, pride and athleticism amongst our Lionesses.
Our Lionesses are holding an official Women’s national team launch event on 18 November 2023 at the Home of Amputee Football, inviting all female amputees and those with limb-affecting disabilities. For more information please contact owen@theafa.co.uk
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